Learn the field of engines, search everything about the field of SEO
Introduction to the field of search engines and learning all the basics in this field. General introduction:
SEO - Search Engine Optimization: The process of making your site better for search engines. Also the job title for someone who does this for a living: We just hired a new SEO to improve our web presence.
As well as appearing in the first list of search results, the benefit must be provided, the events must not be fabricated, and responsibility must be taken.
SEO basics
How do search engines work - Web crawlers
Keyword density
Some basic concerns that your website should have
Some other keyword research tools
Submit your website to search engines
The importance of reference records
The importance of search engines
Tips for getting repeat web traffic
Tips for increasing website rankings and traffic
Tools to monitor your website
Use keywords in page titles
Website hosting companies
Web hosting and domain name services
Website as storefronts
What is search engine optimization
Learn the field of engines, search everything about the field of SEO
How do search engines work - Web crawlers:
- It is the search engines that finally bring your website to the attention of potential customers. Hence it is better to know how these search engines work and how they present information to the customer who initiates the search.
There are two basic types of search engines. The first is through robots called crawlers or spiders.
- Search engines use spiders to index websites. When you submit your website pages to a search engine by completing the required submission page, the search engine spider will index your entire site. A "spider" is an automated program that is run by a search engine system. Spider visits a website, reads the content on the actual site, and the site's meta tags, and also follows the links to which the site links. The spider then returns all that information to the central repository, where the data is indexed. It will visit every link you have on your website and index those sites as well. Some spiders only index a certain number of pages on your site, so don't create a 500-page site!
- The spider will periodically return to the sites to check for any information that has changed. The frequency of this occurrence is determined by the search engine moderators.
- A spider is almost like a book in that it has a table of contents, actual content, links, and references to all the websites it finds during its search, and may index up to a million pages per day.
For example: Excite, Lycos, AltaVista, Google.
When you ask a search engine to locate information, it is searching through the index it has created and not searching the web. Different search engines produce different rankings because not every search engine uses the same algorithm to search trends.
One of the things a search engine algorithm looks for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or indexing spam. The algorithms then analyze the way the pages link to other pages on the web. By checking how pages relate to each other, the engine can determine what the page is about, and if the keywords of the linked pages are similar to the keywords on the original page.
People asking:
- What exactly does SEO do?
- How do you do SEO for beginners?
- What is SEO in Marketing?
- How can I improve my website's search engines?
- Can I do SEO myself?
How to deal with and use SEO to strengthen the site:
It shouldn't be overused, but it should be enough to show where it matters.
If you repeat your keywords with every other word on every line, your site will likely be rejected as spam or fake.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Let's say you have 100 words on your webpage (not including the HMTL code used to write the webpage), and you use a certain keyword five times in the content. The keyword density on that page is obtained simply by dividing the total number of keywords by the total number of words that appear on your web page. So here 5 divided by 100 = 0.05. Since keyword density is a percentage of the total number of words on a page, multiply the above by 100, i.e. 0.05 x 100 = 5%
The accepted standard for keyword density is between 3% and 5%, for search engines to recognize and you should never go above.
Remember, this rule applies to every page on your site. It also applies not only to a single keyword but also to a group of keywords that relate to a different product or service. Keyword density should always be between 3% and 5%.
Simple steps to check the density:
• Copy the content from an individual web page and paste it into a word processing program such as Word or Word Perfect.
• Go to the Edit menu and click Select All. Now go to the Tools menu and select Word Count. Write the total number of words on the page.
• Now select the “Find” function in the “Edit” menu. Go to the Replace tab and type the keyword you want to search for. "Replace" that word with the same word, so the text doesn't change.
• When you complete the replacement function, the system will provide a count of the words you replaced. This gives the number of times the keyword has been used on that page.
• Using the total number of words per page and the total number of keywords you can now calculate keyword density.
