2 Step
Marketing
Marketing
Marketing is as easy as 1,2…
Keywords:
Business, marketing, direct mail, direct mail postcards, postcards, joy Gendusa
Article Body:
I acquire postcards all the time. The other day I acquired a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a massive element of the return of the card.
It was extraordinarily difficult to read, so challenging in fact that I threw it away.
Several days later I acquired a postcard with 32 words on it telling me that I could get entire records on an unrestricted lengthy-distance cellphone carrier for 5.5 cents a minute with no additional monthly price by calling the 800 quantity on the card.
I did call. I acquired the information, had my questions answered, and ordered my long-distance carrier changed.
The business enterprise that provided me with the long-distance carrier was using a time examined two step-promoting process:
Step 1. Generate a lead - Get me to call their 800 number.
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Step 2. Provide the requested facts - Provided to me on the phone through one of their income representatives, who was once capable of answering my questions and telling me that I may want to keep quite a bit of cash on my lengthy distance bill and that the carrier would be as suitable or better.
It is a lot simpler to create a pastime (a lead) than it is to get a character via a complete shopping-for manner (a sale).
You are not getting the prospect or current purchaser to section with any cash just yet.
You can use postcards to inexpensively promote your target potentialities and customers and generate leads (inquiries about your merchandise and services) to then be accompanied upon and transformed into sales.
This 2 step technique also helps you to create a listing of humans who had been involved enough in what you offered to contact you.
You can then contact the ones whom you didn't entire a sale with when they first inquired, preferably till they do purchase from you.
IMPORTANT: Be positive to get the facts you will need to recontact the humans who responded to your postcard offering.
Repetitive follow-ups with the humans who contacted you will result in multiplied sales. Make it a business enterprise coverage to observe up with those people who contacted you about your products and services.
The cause of your postcard's message is to generate enough stage of pastime in the idea of your prospect to get him/her to contact you to ask you about your offer.
You are generating interest, not gathering their money (not but anyway). That is what the 2 step advertising and marketing system is about. Generating involved potentialities and customers who contact you for extra information.
1. A clear assertion of the largest advantage of your product or service (in the long-distance example, it was fee savings).
2. A desirable cause for them to contact you NOW.
3. A simple, easy way for them to reply (an 800 range for example).
Your message has to be short and to the point. Short messages on postcards produce greater leads than lengthy ones.
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Offer ends 5-5-01 (Print a date 3 weeks from your mailing date to create some urgency)
This method works and is positive to produce a giant number of inquiries if despatched to your proper market.
Use the guidelines you have studied here to create your next postcard's message and see what happens.
You will generate a bunch of leads from humans who are involved in your merchandise and services.
